Internet and Business

Internet is now a well-known term in twenty first century. It gives the opportunity to the people to connect with others who have computer. People can reach round the globe with a second by a mouse clicking. It plays a vital role in the field of business. It has diverse force in business.

Now a day’s most of the people are using internet for their various needs. They use internet not only in office, they depends on it even in shopping, booking for train, air and bus, for payment in insurance, banking, telephone, electricity bills and even in tax payment. People do it without moving from office or home. This facility is known as e-commerce or e-shopping. So business organization is coming to the reach of their consumers through the internet.

Internet causes business to business transaction and also business to consumers’ transaction. Any of the business organization can show their product or services to the consumers through the web. Not only that, they can also deal with other business organizations. They can transact with each other regarding their products or services.

On the other hand, consumer can get the advantage to research the products or services. They can compare the prices of that through net. They can also read the remarks of other people who has already used or consumed the products or services.

As a result of coming internet within the reach of both business organization and consumers, transaction goes fast. Business organization can reduce the expanses for making show room round the globe. Consumers also get the chances to buy products without wasting their valuable time.

Here one thing should be kept in mind for business organization that the products or services to the address of the consumers must be delivered within given time and also in good condition.

In a developing country like India internet can bring a revolution in the field of business.

SOCIAL MEDIA OPTIMIZATION

When boundaries merge and national frontiers don't matter anymore is where doing a business through Internet takes a turn. Internet marketing is today's buzzword. Virtual space has been replaced by the real one providing a platform to big and small entrepreneurs for pitching. The competition induced by global market is intense which in turn has altered the demand and supply graph. Given the number of businesses and services being run in the digital space,some genuine and some not, poses a huge challenge for earning credibility and success in businesses. This is where methods like social media optimization comes into play.


Link building, Search Engine Optimization (SEO), Social Media Optimization (SMO), Pay Per Click(PPC), Pay Per Inclusion are all players of the same team where SMO is today's star player. As the term suggests, social media optimization means generating publicity through online communities, websites and social media such as blogs, forums, RSS feed, you tube and the like. It is these social communities that have changed the flavour of today's marketing and advertising. Increasing link visibility through these methods help you direct the traffic to your website. Nevertheless they also help your business earn more credibility through the feedback left by clients and readers. As the saying goes, “touching is believing”,with the growing concept of online marketing where touching to believe is not possible, buyers need a more reliant and possible way of trusting the authenticity of your business. That your business, services and products are for real. The online communities provide the most comfortable and reliable way for brand building. Being interactive in nature, using these communities for publicizing your business is the safest bet helping potential clients and consumers overcome their apprehensions.


Choosing your SMO carefully helps your content and business travel to the target audiences. SMO is the latest trend in online marketing.

The Art of Link Cloaking

Have you ever looked at a set of very competitive search results and wondered how in the world a certain website was ranking so well? The link profile just didn’t support their position. There’s a chance that website was using link cloaking to hide some of their links and prevent fellow SEOs from reverse engineering their rankings.

Link cloaking is the practice of linking to one site, an intermediary if you will, while sending bots, humans, or both to a completely different site. This has several benefits depending on how you setup your redirects.

So that the following examples are uniform and a little easier to understand, I will use the following terminology:

Site A - The website containing a link to Site B.
Site B - Website being linked to from Site A that may or may not redirect users and / or search engine bots to Site C.
Site C - Website receiving web traffic and / or search engine bots from Site B through 301 redirects.
All Inclusive 301 Redirect
The most common form of link cloaking is a simple 301 redirect. Both bots and humans who click on a link from Site A to Site B are forwarded onto Site C through a 301 redirect. The link juice and anchor text are attributed to Site C while the link itself does not show up in a backlink search for Site C. This allows you the ability to send link juice and traffic to a bad neighborhood without actually linking to it.

Bot Redirect
If you want to get a little more covert, you can cloak the content. In this case, the search engine bots get 301 redirected to Site C while normal web surfers are given the actual content on Site B. This helps create trust with web surfers as they see what they are expecting when clicking on the link from Site A. The fact you are linking to Site C is essentially hidden from people checking backlinks for Site C and web surfers visiting any of the three sites.

User Redirect
This is considered more of a traditional cloaking setup as opposed to link cloaking but I think it should be mentioned. In this case web surfers clicking on the link from Site A to Site B are 301 redirected to Site C while the search bots are given the actual content on Site B. We see this technique used by many black hats building massive machine generated content networks. They want Site B to rank in the engines so they can direct traffic to their money making websites. In most cases, this type of setup defeats the purpose of link cloaking as nothing is hidden from backlink checks or web surfers.

It’s also possible to mix and match all three of the above based on the user agent or IP address allowing complete control over the final destination of your traffic and link juice on a case by case basis.

So what are some of the other benefits to such a setup? If for example Site C gets banned from the search engines, or maybe the bottom falls out of the affiliate program Site C was promoting, you only have to change the redirect on Site B to send traffic and link juice to a new website. Normally you may need to change hundreds or even thousands of links on all your ‘A’ sites.

Note that the “user redirect” and “bot redirect” methods are considered true cloaking and against search engine guidelines. The “all inclusive 301 redirect” is not considered a violation in itself, but if you are redirecting to a bad neighborhood, you should understand the risks. I have never seen a penalty such as one would expect for direct linking, but that’s not to say it can’t happen.

There are a multitude of ways, both white hat and black hat, to use link cloaking to your benefit. You just have to use your imagination.

Article by : Jeremy Luebke