Meta description.
After the header tag to pay attention to meta-tag on the description. Many people argue that the meta-description is no longer important. In terms of my experience, I can say that the meta-description still have value in the ranking SEOs, especially if your site - a new one. The principle of the creation of a meta-tag description is the same as that of a creation of the title. The only difference is that you can write much more about the services that you offer and, in a much more acceptable to the search engines to friendly format. You can also include your keywords in your meta description.
Menem, content and links.
You should not use any javascript menu, which conceal the URL. Many javascript menu quite fun, but in fact does not help SEOs. Whatever method you use to create the menu, make sure that the tag "href" is not hidden. You can also include various versions of their keywords in the menus, or links to your text. As in the previous example, if your key phrase - "Criticism" sites, you should not use those words too often. You can change the phrase, using the phrase "industrial sites" criticism, "the sites and their criticism", "study sites" and the like. Changing the form of keywords makes your content more interesting for the reader, as well as quite conducive to optimizing search engines.
When you write your content, try to place your keywords in various places in the text. Use tags, such as the "b" or "h2" to highlight key words. Avoid using URL that say "click here" or "look here". While such items are often used, they are not desirable for SEOs.
Text links have greater influence than links to the image. It is therefore undesirable to use images as the main navigation menu working on the entire site. If you want to include images in the experience of navigating the site of your user, you need to separate the text from the images. This can be easily achieved by using CSS or the background image option in the td-tag or in the table.
Photos.
Unlike many expert SEOs, I strongly advise you to use graphics, because I really like web design, and therefore I am very sad to see so many sites that wonderful optimized for search engines, but which are a very boring spectacle on the screen. You have to find a balance between the amount of graphics used and the speed downloads site. As I mentioned before, if your banner headline or an important image contain any text you can divide the text into parts and use images as a separate background image. Similarly, you can reduce the image size and thus make the text visible to search engines. Transparent GIF images are very useful in order to put them on a different image or text. Wise use JPEG and GIF can also greatly reduce page load time.
Technology CSS.
CSS can help you reduce your tag
and provide more opportunities for search engine spiders read your content. The problem with CSS is that the technology is not the same as simple as a table. Currently, CSS rather contradictory displayed in different browsers, so before you publish your web page, you need to check on CSS elements are displayed in different browsers. I am not, in principle, opposed to designers using tables, especially if they found that the time spent on site developed entirely using CSS, can not be justified. The fact is that still the case so that the use of CSS is undesirable. For example, this is in the display of tabular data. Tables are still superior to all other ways of displaying this kind of data. As long as you use a comprehensive table with the structure of investments, the very table, as well as the tr-td tags, or tags will not provide too much challenge to the search engine spiders.
Conclusion.
Web pages should not be boring and web designers should not suffer because of the various revolutions, ustraivaemyh in the Google search engine. A well-designed site combines, and the appearance and functionality, and furthermore, is still friendly towards search engines. I am fully confident that such a goal can be achieved relatively easily if the designers of websites will be able to follow the rules largely in the creation of their websites.
Tuesday, March 11, 2008
Wednesday, February 20, 2008
Internet and Business
Internet is now a well-known term in twenty first century. It gives the opportunity to the people to connect with others who have computer. People can reach round the globe with a second by a mouse clicking. It plays a vital role in the field of business. It has diverse force in business.
Now a day’s most of the people are using internet for their various needs. They use internet not only in office, they depends on it even in shopping, booking for train, air and bus, for payment in insurance, banking, telephone, electricity bills and even in tax payment. People do it without moving from office or home. This facility is known as e-commerce or e-shopping. So business organization is coming to the reach of their consumers through the internet.
Internet causes business to business transaction and also business to consumers’ transaction. Any of the business organization can show their product or services to the consumers through the web. Not only that, they can also deal with other business organizations. They can transact with each other regarding their products or services.
On the other hand, consumer can get the advantage to research the products or services. They can compare the prices of that through net. They can also read the remarks of other people who has already used or consumed the products or services.
As a result of coming internet within the reach of both business organization and consumers, transaction goes fast. Business organization can reduce the expanses for making show room round the globe. Consumers also get the chances to buy products without wasting their valuable time.
Here one thing should be kept in mind for business organization that the products or services to the address of the consumers must be delivered within given time and also in good condition.
In a developing country like India internet can bring a revolution in the field of business.
Now a day’s most of the people are using internet for their various needs. They use internet not only in office, they depends on it even in shopping, booking for train, air and bus, for payment in insurance, banking, telephone, electricity bills and even in tax payment. People do it without moving from office or home. This facility is known as e-commerce or e-shopping. So business organization is coming to the reach of their consumers through the internet.
Internet causes business to business transaction and also business to consumers’ transaction. Any of the business organization can show their product or services to the consumers through the web. Not only that, they can also deal with other business organizations. They can transact with each other regarding their products or services.
On the other hand, consumer can get the advantage to research the products or services. They can compare the prices of that through net. They can also read the remarks of other people who has already used or consumed the products or services.
As a result of coming internet within the reach of both business organization and consumers, transaction goes fast. Business organization can reduce the expanses for making show room round the globe. Consumers also get the chances to buy products without wasting their valuable time.
Here one thing should be kept in mind for business organization that the products or services to the address of the consumers must be delivered within given time and also in good condition.
In a developing country like India internet can bring a revolution in the field of business.
Thursday, February 14, 2008
SOCIAL MEDIA OPTIMIZATION
When boundaries merge and national frontiers don't matter anymore is where doing a business through Internet takes a turn. Internet marketing is today's buzzword. Virtual space has been replaced by the real one providing a platform to big and small entrepreneurs for pitching. The competition induced by global market is intense which in turn has altered the demand and supply graph. Given the number of businesses and services being run in the digital space,some genuine and some not, poses a huge challenge for earning credibility and success in businesses. This is where methods like social media optimization comes into play.
Link building, Search Engine Optimization (SEO), Social Media Optimization (SMO), Pay Per Click(PPC), Pay Per Inclusion are all players of the same team where SMO is today's star player. As the term suggests, social media optimization means generating publicity through online communities, websites and social media such as blogs, forums, RSS feed, you tube and the like. It is these social communities that have changed the flavour of today's marketing and advertising. Increasing link visibility through these methods help you direct the traffic to your website. Nevertheless they also help your business earn more credibility through the feedback left by clients and readers. As the saying goes, “touching is believing”,with the growing concept of online marketing where touching to believe is not possible, buyers need a more reliant and possible way of trusting the authenticity of your business. That your business, services and products are for real. The online communities provide the most comfortable and reliable way for brand building. Being interactive in nature, using these communities for publicizing your business is the safest bet helping potential clients and consumers overcome their apprehensions.
Choosing your SMO carefully helps your content and business travel to the target audiences. SMO is the latest trend in online marketing.
Link building, Search Engine Optimization (SEO), Social Media Optimization (SMO), Pay Per Click(PPC), Pay Per Inclusion are all players of the same team where SMO is today's star player. As the term suggests, social media optimization means generating publicity through online communities, websites and social media such as blogs, forums, RSS feed, you tube and the like. It is these social communities that have changed the flavour of today's marketing and advertising. Increasing link visibility through these methods help you direct the traffic to your website. Nevertheless they also help your business earn more credibility through the feedback left by clients and readers. As the saying goes, “touching is believing”,with the growing concept of online marketing where touching to believe is not possible, buyers need a more reliant and possible way of trusting the authenticity of your business. That your business, services and products are for real. The online communities provide the most comfortable and reliable way for brand building. Being interactive in nature, using these communities for publicizing your business is the safest bet helping potential clients and consumers overcome their apprehensions.
Choosing your SMO carefully helps your content and business travel to the target audiences. SMO is the latest trend in online marketing.
Saturday, February 2, 2008
The Art of Link Cloaking
Have you ever looked at a set of very competitive search results and wondered how in the world a certain website was ranking so well? The link profile just didn’t support their position. There’s a chance that website was using link cloaking to hide some of their links and prevent fellow SEOs from reverse engineering their rankings.
Link cloaking is the practice of linking to one site, an intermediary if you will, while sending bots, humans, or both to a completely different site. This has several benefits depending on how you setup your redirects.
So that the following examples are uniform and a little easier to understand, I will use the following terminology:
Site A - The website containing a link to Site B.
Site B - Website being linked to from Site A that may or may not redirect users and / or search engine bots to Site C.
Site C - Website receiving web traffic and / or search engine bots from Site B through 301 redirects.
All Inclusive 301 Redirect
The most common form of link cloaking is a simple 301 redirect. Both bots and humans who click on a link from Site A to Site B are forwarded onto Site C through a 301 redirect. The link juice and anchor text are attributed to Site C while the link itself does not show up in a backlink search for Site C. This allows you the ability to send link juice and traffic to a bad neighborhood without actually linking to it.
Bot Redirect
If you want to get a little more covert, you can cloak the content. In this case, the search engine bots get 301 redirected to Site C while normal web surfers are given the actual content on Site B. This helps create trust with web surfers as they see what they are expecting when clicking on the link from Site A. The fact you are linking to Site C is essentially hidden from people checking backlinks for Site C and web surfers visiting any of the three sites.
User Redirect
This is considered more of a traditional cloaking setup as opposed to link cloaking but I think it should be mentioned. In this case web surfers clicking on the link from Site A to Site B are 301 redirected to Site C while the search bots are given the actual content on Site B. We see this technique used by many black hats building massive machine generated content networks. They want Site B to rank in the engines so they can direct traffic to their money making websites. In most cases, this type of setup defeats the purpose of link cloaking as nothing is hidden from backlink checks or web surfers.
It’s also possible to mix and match all three of the above based on the user agent or IP address allowing complete control over the final destination of your traffic and link juice on a case by case basis.
So what are some of the other benefits to such a setup? If for example Site C gets banned from the search engines, or maybe the bottom falls out of the affiliate program Site C was promoting, you only have to change the redirect on Site B to send traffic and link juice to a new website. Normally you may need to change hundreds or even thousands of links on all your ‘A’ sites.
Note that the “user redirect” and “bot redirect” methods are considered true cloaking and against search engine guidelines. The “all inclusive 301 redirect” is not considered a violation in itself, but if you are redirecting to a bad neighborhood, you should understand the risks. I have never seen a penalty such as one would expect for direct linking, but that’s not to say it can’t happen.
There are a multitude of ways, both white hat and black hat, to use link cloaking to your benefit. You just have to use your imagination.
Article by : Jeremy Luebke
Link cloaking is the practice of linking to one site, an intermediary if you will, while sending bots, humans, or both to a completely different site. This has several benefits depending on how you setup your redirects.
So that the following examples are uniform and a little easier to understand, I will use the following terminology:
Site A - The website containing a link to Site B.
Site B - Website being linked to from Site A that may or may not redirect users and / or search engine bots to Site C.
Site C - Website receiving web traffic and / or search engine bots from Site B through 301 redirects.
All Inclusive 301 Redirect
The most common form of link cloaking is a simple 301 redirect. Both bots and humans who click on a link from Site A to Site B are forwarded onto Site C through a 301 redirect. The link juice and anchor text are attributed to Site C while the link itself does not show up in a backlink search for Site C. This allows you the ability to send link juice and traffic to a bad neighborhood without actually linking to it.
Bot Redirect
If you want to get a little more covert, you can cloak the content. In this case, the search engine bots get 301 redirected to Site C while normal web surfers are given the actual content on Site B. This helps create trust with web surfers as they see what they are expecting when clicking on the link from Site A. The fact you are linking to Site C is essentially hidden from people checking backlinks for Site C and web surfers visiting any of the three sites.
User Redirect
This is considered more of a traditional cloaking setup as opposed to link cloaking but I think it should be mentioned. In this case web surfers clicking on the link from Site A to Site B are 301 redirected to Site C while the search bots are given the actual content on Site B. We see this technique used by many black hats building massive machine generated content networks. They want Site B to rank in the engines so they can direct traffic to their money making websites. In most cases, this type of setup defeats the purpose of link cloaking as nothing is hidden from backlink checks or web surfers.
It’s also possible to mix and match all three of the above based on the user agent or IP address allowing complete control over the final destination of your traffic and link juice on a case by case basis.
So what are some of the other benefits to such a setup? If for example Site C gets banned from the search engines, or maybe the bottom falls out of the affiliate program Site C was promoting, you only have to change the redirect on Site B to send traffic and link juice to a new website. Normally you may need to change hundreds or even thousands of links on all your ‘A’ sites.
Note that the “user redirect” and “bot redirect” methods are considered true cloaking and against search engine guidelines. The “all inclusive 301 redirect” is not considered a violation in itself, but if you are redirecting to a bad neighborhood, you should understand the risks. I have never seen a penalty such as one would expect for direct linking, but that’s not to say it can’t happen.
There are a multitude of ways, both white hat and black hat, to use link cloaking to your benefit. You just have to use your imagination.
Article by : Jeremy Luebke
Tuesday, January 15, 2008
Advanced Seo Tips For Website ( Part II )
Hello All,
Very good morning to all of you :.. I get up at 6 in a morning and then left for the walk today, feeling relax while having a sip of coffee in office.
We were on the tips of seo for a websites right?
here are they..
5. Choose searchable Keywords
If you are in the online business, here is the tip for you all. I have personally tried and tested on for my clients sites. These keywords are proven profit generators.
If you want to find these Money Keywords”, simply
Optimise keyowrds who has words such as “buy and purchase”.
These are lucrative phrases because the Searcher who has typed in "buy weights loss pills online" knows exactly what he needs. They're not just looking around, they are in buying mode. You also know that these are the type of keywords you would like to work on.
6. Deep Linking With in the Content of your site.
The navigation of any site is an critical element of a SEO campaign. Most of the link within the navigational structure should correspond with a keyphrase that we are trying to get a high rank for.
There are only few sites that are using this optimization technique. By doing this, you open your websites to search engine’s crawlers to find and index maximum of your site. These internal
links also contribute to a higher ranking because of the anchor
text optimization that is used.
Most of the people think of only inbound links from outside websites
But internal link structure is also a major ranking factor.
7. Using Your Log Files for Know your customers and planning SEO
Your server log files reveal some very important information about your
site. If you use them properly, they can conviniently help you
to increase your site's traffic and conversion into sales.
Once you have optimized a page of your website, the log files will tell you how people are finding that page and what keywords they are
Using on search engines for to get there. You will be surprised to see that they will be many Keyphrases, that hou have not optimised the site for and will get many more users than you expected.
Also, by analysing at how your site is found in Organic results,
you can decide to put the good phrases in your PPC campaigns as well. Just choose the ones that are highly targeted and relevant. These keyword phrases have the very good conversion rate.
I am sure these tips will help u a lot, let me know if you have any query:)
Have a nice day
Very good morning to all of you :.. I get up at 6 in a morning and then left for the walk today, feeling relax while having a sip of coffee in office.
We were on the tips of seo for a websites right?
here are they..
5. Choose searchable Keywords
If you are in the online business, here is the tip for you all. I have personally tried and tested on for my clients sites. These keywords are proven profit generators.
If you want to find these Money Keywords”, simply
Optimise keyowrds who has words such as “buy and purchase”.
These are lucrative phrases because the Searcher who has typed in "buy weights loss pills online" knows exactly what he needs. They're not just looking around, they are in buying mode. You also know that these are the type of keywords you would like to work on.
6. Deep Linking With in the Content of your site.
The navigation of any site is an critical element of a SEO campaign. Most of the link within the navigational structure should correspond with a keyphrase that we are trying to get a high rank for.
There are only few sites that are using this optimization technique. By doing this, you open your websites to search engine’s crawlers to find and index maximum of your site. These internal
links also contribute to a higher ranking because of the anchor
text optimization that is used.
Most of the people think of only inbound links from outside websites
But internal link structure is also a major ranking factor.
7. Using Your Log Files for Know your customers and planning SEO
Your server log files reveal some very important information about your
site. If you use them properly, they can conviniently help you
to increase your site's traffic and conversion into sales.
Once you have optimized a page of your website, the log files will tell you how people are finding that page and what keywords they are
Using on search engines for to get there. You will be surprised to see that they will be many Keyphrases, that hou have not optimised the site for and will get many more users than you expected.
Also, by analysing at how your site is found in Organic results,
you can decide to put the good phrases in your PPC campaigns as well. Just choose the ones that are highly targeted and relevant. These keyword phrases have the very good conversion rate.
I am sure these tips will help u a lot, let me know if you have any query:)
Have a nice day
Advanced Seo Tips For Website
I know that if this heading has generated your interest, you must have read 100s other article on the same topic. Most of them rewrite the same old information and you end up spending your energy and time through same information again and again.
However, I am confident that with these 7 tips, you will see the noticable difference in your SE rankings. They are not very tough, just need the dedication and if you are mainly a webguy with only web maintenance as the work, it should not be a problem for you.
Listed below are 7 advanced SEO tips that you won't find on every digital corner.
1. Syndicating Articles that Link to Your internal theme based pages
As you know, syndicating articles is one of the great methods for obtaining one-way backlinks for your site.
They are also your valuable salesman and crawler drivers since
search engine crawlers are frequent visitors to many
popular article directories. If you want to get the spiders
regularly crawling your site, just submit an informative article
to sites like ezinearticles.com (http://www.ezinearticles.com),
goarticles.com articlecity.com
(http://www.articlecity.com) or (http://www.goarticles.com).
Another great trick is to link your sitemap within the article.
This will send the spiders straight deep into the hub of content links and spiders can quickly crawl all of your pages.
3. Advance Sitemaps not just the HTML
I know that you have been developing and putting lot of concentratiuon on the HTML sitemaps and doing lot of things to get the crawler there.
But with the increased competition, just this is not enough. You need to get the specialized attention of the engines mainly in the ways they want them you to.
Creating the specialised Yahoo and google XML sitemap will definitely help you if you have a large site. With a basic HTML site map, the engine’s crawler will normally slurp a small portion of your site in a single crawl. Didn’t you want to offer them more and more each time .
4. Keywords/ Phrases that brings business
As they say “ CHOOSE THE WRONG KEYWORDS AND ALL YOUR EFFORTS WILL BE IN VAIN”
You gotta do it right at the first place or you may actually spoil the theme of your site for a long time. Unfortunately, more than 75% of webmasters target the wrong keywords. Around Too many of us target very general keywords like "Gifts" or "Dresses". Although
these keywords may get a lot of traffic, but then (i) It is extremely difficult to rank high for these keywords as websites with lots of content and old website normally apprears in those positions (ii)
Even if you manage to rank high, these keywords are no Good for the conversion. Trust me, the searcher tho has searched for “plus sixe dresses” is more likely to get be “buyer” then somebdoy who searched for just “dresses”. The broader traffic produces very low conversion rates because it does not qualify the prospects.
Website Owner will be much more successful, if they target keyword phrases which are 3-4 words long. These terms has less competition and empirically proven to convert much better than keywords with 1-2 words long.
Just ask yourselves, Who do you think is more likely to be a buyer; someone who searchesd google for for "Gifts" or someone who searches for "office gifts for boss"? Obviously, the person who searches for
a specific phrase is much closer to making a buying decision. He is not in a window shopping mood.
Rest will continue in a next update later this week :)
However, I am confident that with these 7 tips, you will see the noticable difference in your SE rankings. They are not very tough, just need the dedication and if you are mainly a webguy with only web maintenance as the work, it should not be a problem for you.
Listed below are 7 advanced SEO tips that you won't find on every digital corner.
1. Syndicating Articles that Link to Your internal theme based pages
As you know, syndicating articles is one of the great methods for obtaining one-way backlinks for your site.
They are also your valuable salesman and crawler drivers since
search engine crawlers are frequent visitors to many
popular article directories. If you want to get the spiders
regularly crawling your site, just submit an informative article
to sites like ezinearticles.com (http://www.ezinearticles.com),
goarticles.com articlecity.com
(http://www.articlecity.com) or (http://www.goarticles.com).
Another great trick is to link your sitemap within the article.
This will send the spiders straight deep into the hub of content links and spiders can quickly crawl all of your pages.
3. Advance Sitemaps not just the HTML
I know that you have been developing and putting lot of concentratiuon on the HTML sitemaps and doing lot of things to get the crawler there.
But with the increased competition, just this is not enough. You need to get the specialized attention of the engines mainly in the ways they want them you to.
Creating the specialised Yahoo and google XML sitemap will definitely help you if you have a large site. With a basic HTML site map, the engine’s crawler will normally slurp a small portion of your site in a single crawl. Didn’t you want to offer them more and more each time .
4. Keywords/ Phrases that brings business
As they say “ CHOOSE THE WRONG KEYWORDS AND ALL YOUR EFFORTS WILL BE IN VAIN”
You gotta do it right at the first place or you may actually spoil the theme of your site for a long time. Unfortunately, more than 75% of webmasters target the wrong keywords. Around Too many of us target very general keywords like "Gifts" or "Dresses". Although
these keywords may get a lot of traffic, but then (i) It is extremely difficult to rank high for these keywords as websites with lots of content and old website normally apprears in those positions (ii)
Even if you manage to rank high, these keywords are no Good for the conversion. Trust me, the searcher tho has searched for “plus sixe dresses” is more likely to get be “buyer” then somebdoy who searched for just “dresses”. The broader traffic produces very low conversion rates because it does not qualify the prospects.
Website Owner will be much more successful, if they target keyword phrases which are 3-4 words long. These terms has less competition and empirically proven to convert much better than keywords with 1-2 words long.
Just ask yourselves, Who do you think is more likely to be a buyer; someone who searchesd google for for "Gifts" or someone who searches for "office gifts for boss"? Obviously, the person who searches for
a specific phrase is much closer to making a buying decision. He is not in a window shopping mood.
Rest will continue in a next update later this week :)
Sunday, January 13, 2008
Tips - Basic SEO
Tips - Basic SEO
1. Add keywords within the title tag so that search engine robots will know what your page is about. Inserting a key phrase will greatly improve your chances of bringing targeted traffic to your site.
2. Kindly use the same keywords as anchor text to link to the page from different pages on your site. This is especially useful if your site contains many pages. The more keywords that link to a specific page the better.
3. Make sure that the text within the title tag is also within the body of the page. It is unwise to have keywords in the title tag which are not contained within the body of the page.
4. Never use the same title tag on every page on your website. Search engine robots might determine that all your pages are the same if all your title tags are the same. If this happens, your pages might not get indexed.
5. Do not spam the description or keyword meta tag by stuffing meaningless keywords or even spend too much time on this tag. SEO pros all agree that these tags are not as important today as they once were. I just place my headline once within the keywords and description tags.
6. Do not link to link-farms or other FFA( Free for all) site. A good rule of thumb is if your pages do not contain any words that reflect the content of the site you are linking to, do not link to it.
7. Do not use doorway pages. Doorway pages are designed for robots only, not humans. Search engines like to index human friendly pages which contain content which is relevant to the search.
8. Title tags for text links. Insert the title tag within the HTML of your text link to add weight to the link and the page where the link resides. This is like the alt tag for images.
9. Describe your images with the use of the alt tag. This will help search engines that index images to find your pages and will also help readers who use text only web browsers.
10. Submit to the search engines yourself. Do not use a submission service or submission software. Doing so could get your site penalized or even banned.
1. Add keywords within the title tag so that search engine robots will know what your page is about. Inserting a key phrase will greatly improve your chances of bringing targeted traffic to your site.
2. Kindly use the same keywords as anchor text to link to the page from different pages on your site. This is especially useful if your site contains many pages. The more keywords that link to a specific page the better.
3. Make sure that the text within the title tag is also within the body of the page. It is unwise to have keywords in the title tag which are not contained within the body of the page.
4. Never use the same title tag on every page on your website. Search engine robots might determine that all your pages are the same if all your title tags are the same. If this happens, your pages might not get indexed.
5. Do not spam the description or keyword meta tag by stuffing meaningless keywords or even spend too much time on this tag. SEO pros all agree that these tags are not as important today as they once were. I just place my headline once within the keywords and description tags.
6. Do not link to link-farms or other FFA( Free for all) site. A good rule of thumb is if your pages do not contain any words that reflect the content of the site you are linking to, do not link to it.
7. Do not use doorway pages. Doorway pages are designed for robots only, not humans. Search engines like to index human friendly pages which contain content which is relevant to the search.
8. Title tags for text links. Insert the title tag within the HTML of your text link to add weight to the link and the page where the link resides. This is like the alt tag for images.
9. Describe your images with the use of the alt tag. This will help search engines that index images to find your pages and will also help readers who use text only web browsers.
10. Submit to the search engines yourself. Do not use a submission service or submission software. Doing so could get your site penalized or even banned.
Subscribe to:
Posts (Atom)