Importance of Meta description

Meta description.

After the header tag to pay attention to meta-tag on the description. Many people argue that the meta-description is no longer important. In terms of my experience, I can say that the meta-description still have value in the ranking SEOs, especially if your site - a new one. The principle of the creation of a meta-tag description is the same as that of a creation of the title. The only difference is that you can write much more about the services that you offer and, in a much more acceptable to the search engines to friendly format. You can also include your keywords in your meta description.

Menem, content and links.

You should not use any javascript menu, which conceal the URL. Many javascript menu quite fun, but in fact does not help SEOs. Whatever method you use to create the menu, make sure that the tag "href" is not hidden. You can also include various versions of their keywords in the menus, or links to your text. As in the previous example, if your key phrase - "Criticism" sites, you should not use those words too often. You can change the phrase, using the phrase "industrial sites" criticism, "the sites and their criticism", "study sites" and the like. Changing the form of keywords makes your content more interesting for the reader, as well as quite conducive to optimizing search engines.

When you write your content, try to place your keywords in various places in the text. Use tags, such as the "b" or "h2" to highlight key words. Avoid using URL that say "click here" or "look here". While such items are often used, they are not desirable for SEOs.

Text links have greater influence than links to the image. It is therefore undesirable to use images as the main navigation menu working on the entire site. If you want to include images in the experience of navigating the site of your user, you need to separate the text from the images. This can be easily achieved by using CSS or the background image option in the td-tag or in the table.

Photos.

Unlike many expert SEOs, I strongly advise you to use graphics, because I really like web design, and therefore I am very sad to see so many sites that wonderful optimized for search engines, but which are a very boring spectacle on the screen. You have to find a balance between the amount of graphics used and the speed downloads site. As I mentioned before, if your banner headline or an important image contain any text you can divide the text into parts and use images as a separate background image. Similarly, you can reduce the image size and thus make the text visible to search engines. Transparent GIF images are very useful in order to put them on a different image or text. Wise use JPEG and GIF can also greatly reduce page load time.

Technology CSS.

CSS can help you reduce your tag
and provide more opportunities for search engine spiders read your content. The problem with CSS is that the technology is not the same as simple as a table. Currently, CSS rather contradictory displayed in different browsers, so before you publish your web page, you need to check on CSS elements are displayed in different browsers. I am not, in principle, opposed to designers using tables, especially if they found that the time spent on site developed entirely using CSS, can not be justified. The fact is that still the case so that the use of CSS is undesirable. For example, this is in the display of tabular data. Tables are still superior to all other ways of displaying this kind of data. As long as you use a comprehensive table with the structure of investments, the very table, as well as the tr-td tags, or tags will not provide too much challenge to the search engine spiders.

Conclusion.

Web pages should not be boring and web designers should not suffer because of the various revolutions, ustraivaemyh in the Google search engine. A well-designed site combines, and the appearance and functionality, and furthermore, is still friendly towards search engines. I am fully confident that such a goal can be achieved relatively easily if the designers of websites will be able to follow the rules largely in the creation of their websites.